A former X-Mode employee said Life360 had the “most valuable offerings due to the sheer volume and precision” compared to other sources of data. A former Cuebiq employee quoted in the report “joked” that their former employer would not be able to operate its marketing campaign without Life360 data.
#HOW ACCURATE IS LIFE360 APP FULL#
In a conversation with The Verge, CEO Chris Hulls confirmed it brought in about $16 million in 2020, even as the company reported an overall loss of $16.3 million last year.Ī Tile representative responded to questions from The Verge about how the deal potentially affects data from its Bluetooth (and, eventually, ultra wideband) trackers: “Tile does not sell/monetize personal data and we have Life360’s full support and commitment to continue that.” Hulls told T he Markup there are currently no plans to sell Tile’s data.Ĭompanies in the location data industry like Cuebiq, X-Mode, SafeGraph, and Allstate’s Arity all pay for access to Life360’s customer tracking. This would later become a more integral revenue stream for the company. Welcome to the team Tile! - Chris Hulls November 23, 2021Īccording to The Markup, Life360 generated almost $700,000 from selling location data in 2016. I’m excited to announce Life360 is acquiring This marks an incredible moment in our vision of being the world’s leading platform for safety and location services. Today begins a new chapter in Life360’s history.
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